Building a Great Game: Ad Monetization Best Practices
In the first article of our Building a Great Game series we focused our attention on engagement and in-app monetization metrics: now it’s the time to look at the equally important component, …
Mobile Publishing Insights and Best Practices
Building a Great Game: 5 Metrics Every Game Developer Should Know
In this series of posts, we’ll be examining the best practices from successful FTP (free-to-play) games so that they can be applied to your titles, from design to soft launch …